Privacy Policy

1. Introduction

Welcome to Premier Dog Supplies. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services. By using our website, you consent to the data practices described in this policy.

2. Information We Collect

We may collect the following types of information:

2.1 Personal Information

• Name and contact details (email address, phone number, postal address)
• Payment information (processed securely through our payment providers, we do not store full card details)
• Order history and preferences

2.2 Automatically Collected Information

• IP address and device information
• Browser type and version
• Pages visited and time spent on pages
• Referring website addresses
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect for the following purposes:

• Order Processing: To process, fulfill, and deliver your orders
• Communication: To send order confirmations, shipping updates, and respond to inquiries
• Customer Service: To provide support and handle returns or refunds
• Website Improvement: To analyze usage patterns and improve our website functionality
• Marketing: To send promotional emails (only with your consent - you can opt out at any time)
• Legal Compliance: To comply with legal obligations and prevent fraud

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information with:

• Service Providers: Third-party companies that help us operate our business (payment processors, shipping companies, email services)
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In the event of a merger, acquisition, or sale of assets

All third-party service providers are required to maintain the confidentiality of your information and are prohibited from using it for any other purpose.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us remember your preferences and improve site functionality.

For detailed information about our use of cookies, please see our Cookies Policy.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL encryption for data transmission
• Secure payment processing through certified providers
• Regular security assessments and updates
• Limited access to personal data on a need-to-know basis

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Order information is typically retained for 7 years for accounting and legal purposes.

8. Your Rights (GDPR)

Under the General Data Protection Regulation (GDPR), you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Correct any inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data (subject to legal requirements)
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing of your data for marketing purposes
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at enquiries@premierdogsupplies.com.

9. Children's Privacy

Our website is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have questions, concerns, or wish to exercise your rights regarding this Privacy Policy, please contact us at:

Email: enquiries@premierdogsupplies.com
Address: Premier Dog Supplies, [Your Address]